This campaign was build to remind everyone of the beauty and power of flowers, and keep them top of mind for European consumers. IMA brought together four distinctively creative influencers, Geraldine Wharry, Loco Dice & Hoxxoh, Pigalle and Henk Schiffmacher, to design ad blockers that turn web ads into floral designs and share their stories. I travelled to their hometowns across Europe to capture their story and the creative process.